Keith Richards

CEO Personal Finance Society

Keith has over 30 years experience within financial services operating at executive level across both manufacturing and distribution. He has an established media profile and is a visible figurehead within the intermediary sector, regularly called upon for comment on UK personal finance matters both home and abroad.

A strong media profile was established whilst representing Tenet Group as Group Distribution and Development Director. Actively engaged in the promotion of financial services within the UK he has contributed to the boards of both AIFA (now APFA) and AMI. He is Chairman of TISA Exco for Adviser Protocol and has represented the intermediary sector over many years on a number of panels and strategic leadership forums.

Keith was appointed Chief Executive Officer of the Personal Finance Society in May 2013. In addition to guiding the strategic evolution of the Society, he has evolved a greater government and regulatory engagement, brought about enhancements to membership benefits and its national CPD programme and introduced a number of key consumer facing initiatives including the Consumer Confidence and United Profession Campaigns that have been embraced across the advice profession.